How to Sell When You Detest Selling

How does the person communicate? Brief, to-the-point emails? Long, meandering, sociable phone calls? Detailed follow-up with well-organized bullet points? All of these things represent clues as to how best to communicate with (and sell to) a person.

Here, our founder Ellie Hearne gets into how she landed several Fortune 500 clients, despite an aversion to sales.

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Ellie Hearne