Companies used to fear social media. They thought: if we don’t put our brand on Facebook or Twitter, it won’t be vulnerable to any negative communications happening there.
We now know that they were wrong. But years on, what have we learned?
Amy Spelman on the importance of taking control of your personal brand - and how to do it.
Ghosting is unfortunately not limited to the dating world; it’s a frustrating but real phenomenon for job seekers, too.
“Becoming a parent is a drastic life change; going back to work after becoming a parent can be an equally staggering transition.”
Our own Amy Spelman on the importance of a savvy approach to “returnity.”
“I came back early from maternity leave - twice!” She bragged.
As a leader in our company, her words carried more weight than she perhaps realized. Within the next 3 years, one of her team members had pledged to take zero maternity leave when she delivered (and that’s exactly what she did), another started assigning work projects to those out on maternity leave, and another took the maximum allowed, but felt bad about it and ended up taking on multiple work assignments whilst technically on leave.
In one throwaway remark, that leader ruined parental leave for her team.
Our founder Ellie Hearne on her decision to take a meaningful stretch of parental leave.
How does our CEO and founder Ellie Hearne spend her time?
Maggy London found out when they trailed her from her Brooklyn home to our SoHo office.
Whether you're having a 1-on-1 meeting with your CEO or considering how to position a product, it can be hard to get a message to resonate.
Our founder Ellie Hearne compiled a quick, adaptable guide to making your message land.