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sales tips

Networking Doesn't Have to Be Awkward

Networking Doesn't Have to Be Awkward

Many people treat networking as a transactional process in which they need to “sell” something: their services, product, brand, job qualifications. 

Yes, new relationships will often open doors to new jobs, clients, or sales. But if you’re only out to help yourself, others will quickly pick up on that, and your efforts will backfire.

Instead, approach networking in a thoughtful and considered way – as the relationship-building opportunity it is.