Posts in Innovation
Beyond the Buzzword

Few business terms are as loaded as “strategy”.

Managers ask their teams to “think more strategically"“.

Founders fear their initial idea won’t translate into a long-term strategy.

And more than a few execs throw around the term to perhaps seem that bit smarter.

But few people have a robust understanding of the term - or a meaningful sense of how their organization’s strategy translates to their everyday work. Let’s dive in.

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Leaders: Technology ≠ Innovation

“We prize innovation. Just last year we refreshed our digital presence and automated part of our [product development/customer service/tech support] process.”


Improving how you work is seldom a bad thing. Done well, it improves margin and enhances competitiveness.

And technology can help - much innovation hinges on it.

But innovation is bigger than tech, and broader than improving how you do what you already do.

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