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personal brand

You Already Have a Personal Brand - Time to Own It

You Already Have a Personal Brand - Time to Own It

Companies used to fear social media. They thought: if we don’t put our brand on Facebook or Twitter, it won’t be vulnerable to any negative communications happening there.

We now know that they were wrong. But years on, what have we learned?

Amy Spelman on the importance of taking control of your personal brand - and how to do it.