Certainly, job searches can be tough. But looking for a completely new kind of job, or trying to break into a new industry? That can be so anxiety provoking for people that they avoid ever even trying.
But with the right strategy, it is possible to make the transition.
Many people treat networking as a transactional process in which they need to “sell” something: their services, product, brand, job qualifications.
Yes, new relationships will often open doors to new jobs, clients, or sales. But if you’re only out to help yourself, others will quickly pick up on that, and your efforts will backfire.
Instead, approach networking in a thoughtful and considered way – as the relationship-building opportunity it is.