At Pencil or Ink, we tailor our approach to enhance yours.

Coaching & Consulting // Strategic Communications // Workshops & Facilitations


Our Team

  Ellie Hearne, Founder & CEO   As a coach, content expert, and facilitator, Ellie has seen firsthand the impact strong communication has on businesses, individuals, and teams.  She has worked closely with Apple, Google, Kate Spade, Marriott, Morgan Stanley, Oracle, Pfizer, Piaget, Spotify, Starbucks, and Twitter, among others. In particular, Ellie loves helping people better articulate themselves.  An Irish-Brit turned New Yorker, Ellie lives in Brooklyn with her family, which includes the company's  Director of Morale.  She is half-heartedly battling a caffeine addiction.   Full bio  //  LinkedIn profile  //  Twitter

Ellie Hearne, Founder & CEO

As a coach, content expert, and facilitator, Ellie has seen firsthand the impact strong communication has on businesses, individuals, and teams.

She has worked closely with Apple, Google, Kate Spade, Marriott, Morgan Stanley, Oracle, Pfizer, Piaget, Spotify, Starbucks, and Twitter, among others. In particular, Ellie loves helping people better articulate themselves.

An Irish-Brit turned New Yorker, Ellie lives in Brooklyn with her family, which includes the company's Director of Morale. She is half-heartedly battling a caffeine addiction.

Full bio // LinkedIn profile // Twitter

  Erin Newby Vieira, Partner   Erin is a strategic and creative leader with 15 years of international experience in branding, research, advertising, and entertainment.  Her work has included brand campaigns for LG, Walmart, L'Oreal, and Moroccanoil, creative partnerships with Wired, Vogue, Sprint, Pharrell Williams, and the State of Qatar, and an Emmy-winning mobile app with Taylor Swift and AmEx.  Erin is aging into activities she formerly found distasteful in others: practicing yoga and holding lengthy one-sided conversations with her pets.   LinkedIn profile  //

Erin Newby Vieira, Partner

Erin is a strategic and creative leader with 15 years of international experience in branding, research, advertising, and entertainment.

Her work has included brand campaigns for LG, Walmart, L'Oreal, and Moroccanoil, creative partnerships with Wired, Vogue, Sprint, Pharrell Williams, and the State of Qatar, and an Emmy-winning mobile app with Taylor Swift and AmEx.

Erin is aging into activities she formerly found distasteful in others: practicing yoga and holding lengthy one-sided conversations with her pets.

LinkedIn profile //

  Joe Manganelli, CFO   Joe acts as CFO for Pencil or Ink, spending a lot of his time thinking through financial strategy and how to position the company to best serve our clients.  With a degree in engineering and a career in banking, Joe takes a scientific approach to the numbers. After past lives at Goldman Sachs and Perella Weinberg Partners, Joe founded  Calculate  to provide boutique businesses with the benefits of a full finance team while they scale.  In his free time, Joe can be seen buzzing around NYC on his motorcycle, out to dinner with his wife, or chasing his nieces and nephews.   LinkedIn profile  //

Joe Manganelli, CFO

Joe acts as CFO for Pencil or Ink, spending a lot of his time thinking through financial strategy and how to position the company to best serve our clients.

With a degree in engineering and a career in banking, Joe takes a scientific approach to the numbers. After past lives at Goldman Sachs and Perella Weinberg Partners, Joe founded Calculate to provide boutique businesses with the benefits of a full finance team while they scale.

In his free time, Joe can be seen buzzing around NYC on his motorcycle, out to dinner with his wife, or chasing his nieces and nephews.

LinkedIn profile //

  Jillian Byrnes, Controller   Jillian is a CPA, accounting veteran, and Controller for Pencil or Ink.  After a getting her degree in Accounting, Jillian landed her first job with PwC. Since then, she's worked in a variety of tax and accounting roles with BDO, Marcum, and Estee Lauder. Her specialty lies in performing the proper planning around cash and taxes for boutique businesses and their owners.  When Jillian's not crunching numbers, you can find her hanging with her rescue pup, Abby, practicing French, or planning her next big trip.   LinkedIn profile  //

Jillian Byrnes, Controller

Jillian is a CPA, accounting veteran, and Controller for Pencil or Ink.

After a getting her degree in Accounting, Jillian landed her first job with PwC. Since then, she's worked in a variety of tax and accounting roles with BDO, Marcum, and Estee Lauder. Her specialty lies in performing the proper planning around cash and taxes for boutique businesses and their owners.

When Jillian's not crunching numbers, you can find her hanging with her rescue pup, Abby, practicing French, or planning her next big trip.

LinkedIn profile //


Our Clients

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To hear what they say about us, visit our Testimonials page or drop us a line.


Our Work